Story of JaM 

The name JaM comes from “jam sessions,” as in jazz improvisations, where players spontaneously create music from feeding off of each other. Believing that the same methods apply in US-Japan marketing consulting, JaM Japan Marketing was founded in 1998. 

In January 2001, Debbie Bergh joined as partner, and the company re-established as JaM Japan Marketing LLC. This helped further the value of cross-cultural knowledge to JaM’s original concept, relating to another jazz concept of “crossover,” combining elements of different musical styles to create new sounds.

The People behind JaM