Case Study: PR in Japan for Product Launch

When the global enterprise software company Poet Software* launched their product in Japan, we partnered with a PR specialist in Tokyo for the announcement. Working with the PR professional, who is experienced with various global companies' media needs in the Japanese market, a comprehensive launch plan was executed -- from preparing press releases, press kits, and media lists, to producing the press conference, and setting up media interviews. As PR works differently in Japan, we ensured that the planning process worked seamlessly between the US and Tokyo. *Poet Software has been acquired by Versant Corporation

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